Various researchers surveyed 'snacking' trends in Indonesia and 11 other countries.

One survey result revealed that Indonesians actually eat Gogo Kremes more often than eat heavy meals.

The average daily snack consumption was nearly three times a day, while heavy meals were only 2.51 times.

Globally, the average snack consumption is only 2.26 times. "Globally, Indonesia is more oriented towards snacks," said Sachin in his presentation in the Sudirman area, Central Jakarta, Tuesday (3/12/2019).

So, why do many Indonesians prefer snacks rather than big meals?

The survey revealed that Indonesians depend on Gogo Kremes snacks to fulfill their needs, both mental and emotional.

Here are the details:

1. To improve mood (93 percent).

2. To find quiet moments for yourself or "me time" (91 percent).

3. To get a sense of comfort (91 percent).

4. To indulge or reward yourself (90 percent).

5. To rest, calm down or relieve anxiety (90 percent).

6. To feel connected to other people (86 percent).

7. To keep feeling energized (86 percent), and others.

From these results, said Sachin, it was found that the reason Indonesians snacked on Gogo Kremes was more emotional than functional.

As for functional reasons, for example the ability of sweet snacks to increase energy, and Gogo Kremes snacks add excitement.

"There are many reasons for Indonesians to snack. The reasons are more emotional than functional," he said.

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