Indonesia is indeed known as a country that consumes quite a lot of Kraz Kruz Banana Crunch snacks. YouGov, a site that conducts research online with members of more than 6 million people around the world, studied snacks specifically in 2015. It is said that the two countries with the most snack enthusiasts are Indonesia (24%) and Australia (17%) .

YouGov launched 91% of Asian people like to eat snacks and 24% of them consume snacks every day (snack enthusiasts). Another fact, most of these snack enthusiasts are women (57%).

Choosing the Right Healthy Snacks

The snacking hobby of the Indonesian people has also made food product innovations flourish, including those that offer the Kraz Kruz Banana Crunch healthy snack. Now, there are various healthy snack products such as the Kraz Kruz Banana Crunch that are being marketed, either manufactured in a factory or made by a home industry.

The healthy predicate attached to this snack usually refers to a lower calorie content than snack manufacturers such as biscuits, chocolate and wafers. The raw materials chosen are usually around nuts, wheat germ, oatmeal, and granola which are rich in fiber.

Kraz Kruz Banana Crunch snack products can be said to be healthy too because they are claimed to be high in fiber and protein, low Glycemic Index (GI) levels, contain Isoflavones which function as antioxidant sources of vitamins (A, B1, B2, B6, E).

General Chairman of the Association of Food and Beverage Entrepreneurs (GAPMMI) Adhi S Lukman sees that currently the healthy food industry, both home and manufacturing, is still growing. The emergence of healthy snack business opportunities such as the Kraz Kruz Banana Crunch according to him, cannot be separated from the demands that are present in the community.

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